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The Swipe Right for Environmental Health campaign aims to raise awareness and understanding of the environmental health profession and workforce among the public and decision-makers.

We conducted the pilot campaign in Ohio in 2023, targeting decision-makers at the capitol. We are now running the campaign in Iowa, again targeting decision-makers at the capitol during the 2024 legislative session.

Spread the Word

We invite you and your organization to amplify the campaign by sharing the messages on your social media channels. The more of us who share the message, the more it will spread.

Here are options to share the message:

• Visit any of our social media accounts and repost/share/retweet to your audience (links in the footer of this webpage).
• Download the videos and share them on your website or in a newsletter or post them on your social media with accompanying text: If you care about clean air and water, safe food, and healthy schools, you鈥檝e got a match with an environmental health specialist [鈥渘ear you鈥� or 鈥渁t name of your organization鈥漖.
• Boost any of these messages on your social media channels to reach even more people.

We are here to help. If you or your communication staff need assistance, email communications@neha.org and we will do all we can to assist.

About the Campaign

In 2022 our Board of Directors shared concerns they had heard from members - and had experienced themselves - about how invisible and undervalued they felt as a profession. This was particularly true among environmental health professionals working in governmental public environmental health, and especially throughout the COVID-19 response.

In response, we have developed a campaign to raise the visibility and appreciation of our important workforce among decision-makers and the public. The campaign strategy is four-fold, focused on addressing the complex issues that influence the environmental health workforce. It includes:

Self-promotion Materials

Most environmental health work is done at the state, territorial, local, and tribal level. To that end, we are developing toolkits, templates, and messaging for environmental health organizations to help you promote the success and expertise of your workforce.

Advertising Campaign

We have developed the Swipe Right advertising campaign that tells the story and expresses the value of environmental health professionals. This primes and build on the work of self-promotion (Strategy 1). The advertising will target individuals who make decisions that impact the environmental health workforce.

Leadership Discussions

This strategy brings together environmental health leaders from across the country to create a united vision for the environmental health profession in the U.S. We will serve as catalyst and facilitator of discussions on key issues of concern.

Community Outreach

This strategy is identifying the organizations/initiatives across the country where environmental health representation is needed and creating a process for ongoing representation at the state, territorial, local, and tribal levels.